Charmin Newsroom

11th Annual Toilet Paper Wedding Dress Contest Launches with a New Prize

Winning Toilet Paper Wedding Dress to be turned into a Wearable Design


Thursday, March 12, 2015 9:00 am EDT



Public Company Information:

"This contest has grown immensely over the last ten years and we are always in awe of the beautiful gowns that are created by the contestants"

BOCA RATON, Fla.--(BUSINESS WIRE), an online company specializing in providing brides with fiscally savvy tips for a fabulous wedding, has teamed up with Charmin for the fifth time as they host the 11th Annual Toilet Paper Wedding Dress Contest. For the first time ever, the winning dress will inspire a real-life design to be created by a Kleinfeld Bridal designer to be announced at the contest’s conclusion.

For over a decade, the Cheap Chic Weddings Toilet Paper Wedding Dress Contest has challenged creative minds from across the nation to create a wearable, on-trend wedding dress and corresponding headpiece from only toilet paper, glue, tape and a needle and thread.

“This contest has grown immensely over the last ten years and we are always in awe of the beautiful gowns that are created by the contestants,” says Susan Bain, Cheap Chic Weddings Co-Founder. “We specialize in making weddings chic on a budget but these designs often surpass even our imaginations!”

Even though the competition has been going on for more than ten years, designers still manage to challenge expectations and surprise judges every year.

The top ten dresses, and their designers, will be flown to New York City to participate in a fashion show finale event hosted in Kleinfeld Bridal’s stunning store. At the show, each design will be judged by members of Cheap Chic Weddings, Charmin, Kleinfeld Bridal and by celebrity guest judge, host of “Mikie Saves the Date” on FYI Network, event planner Michael Russo. The first prize winner will not only see their design created into a beautiful gown, but will also walk away with $10,000 while the second and third prize winners will receive $5,000 and $2,500 respectively.

The contest is officially open and all entries must be submitted by May 12, 2015. For official rules and entry form please visit Charmin will be providing coupons for the creations of these unique wedding dresses. Entrants can obtain coupons at

About was founded by sister team Laura Gawne and Susan Bain 12 years ago. They offer budget wedding ideas online and across social media platforms in an effort to help engaged couples and their families. Laura and Susan started the World Famous Toilet Paper Wedding Dress Contest 11 years ago to engage their readers as well as a wider audience. To find out more about Cheap Chic Weddings, please visit

About Charmin
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E. For more information on Charmin, visit


Susan Bain, +1-305-798-2520
Jessica Spano, +1-646-500-7654

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