Charmin Newsroom

News Releases

  • 8/28/14 10:30 am EDT

    Final Stop on 4-City Tour Was Selected by Consumers from Across the Country

    CINCINNATI--(BUSINESS WIRE)--This Labor Day, the Charmin Beach Relief Project will be concluding its 4 beaches summer tour at Daytona Beach, as decided by more than 16,000 consumers in an online vote. Charmin and Daytona are excited to partner to bring additional Relief, in the form of luxury portable restrooms, to beachgoers this busy holiday weekend. The Beaches Relief Project kicked off in Huntington Beach, CA in May, with stops in Chicago, IL and Orchard Beachmore...
  • 8/26/14 9:00 am EDT

    The Naked Cowboy Will Help Give Away 20,000 Rolls to New Yorkers and Times Square Visitors

    CINCINNATI--(BUSINESS WIRE)--Today is National Toilet Paper Day and to celebrate, Charmin will be giving away 20,000 rolls in Times Square, starting at 1:00 PM ET. Times Square’s own beloved performer and musician The Naked Cowboy will be on hand to help with the distribution. “It takes a lot of confidence to stand here in my underwear everyday and I only trust Charmin Ultra Strong to help keep my whities tidy,” said The Naked Cowboy. “I’m excited to partner withmore...
  • 8/5/14 6:38 pm EDT

    Charmin Plus the Scent of Chamomile Creates Cozy, Soothing Bathroom Experience

    CINCINNATI--(BUSINESS WIRE)--Please replace the release dated August 4, 2014 with the following corrected version due to a change in the list of available retail stores in the fifth paragraph. The corrected release reads:  CHARMIN INTRODUCES CHAMOMILE SCENTED TOILET PAPER Charmin Plus the Scent of Chamomile Creates Cozy, Soothing Bathroom Experience Charmin, America’s most popular toilet paper brand for more than 25 years,more...
  • 6/12/14 2:41 pm EDT

    Susan Brennan Takes Home the $10,000 Grand Prize for Unique Creation in the 10th Annual Competition

    CINCINNATI--(BUSINESS WIRE)--After weeks of painstaking work, Susan Brennan from Orchard Lake, MI was named the winner of the 10th Annual Cheap Chic Weddings Toilet Paper Wedding Dress Contest, developed by and supported in part by Charmin. In honor of the contest’s 10th anniversary, ten finalists were flown to New York City to showcase their exquisite work—each vying for the grand prize of $10,000. Celebrity judge Kate Pankoke, bridalmore...
  • 5/23/14 10:19 am EDT

    The Charmin Relief Project Kicks off Summer-long Program to Provide Better Bathroom Experience

    CINCINNATI--(BUSINESS WIRE)--With summer beach season upon us, two-thirds of people (62%) admit they pee in the water at the beach, and of those, nearly half (48%) say they’ve done it more than once, according to a survey brought to you by the Charmin Relief Project, a program designed to bring consumers a better bathroom experience. The Don’t Pee in the Sea Survey also finds the number one word people use to describe beach bathrooms is gross, with 54% sayingmore...
  • 3/19/14 5:50 pm EDT
    RIO RANCHO, N.M.--(BUSINESS WIRE)--Firefighters from Rio Rancho Fire Department in Rio Rancho, NM received a donation of Charmin Ultra Strong toilet paper, enough for a year’s supply for 20 firemen. The donation was part of a nationwide donation that Charmin made today to one firehouse in each of the 50 states. Photos/Multimedia Gallery Available:
  • 3/19/14 8:00 am EDT

    The Charmin Relief Project Provides Year-supply of Toilet Paper to Firehouses Nationwide

    CINCINNATI--(BUSINESS WIRE)--Today Charmin is donating nearly 50,000 rolls of toilet paper to firehouses in every state. Each firehouse will receive 960 rolls, which is a year supply of toilet paper for 20 firefighters. As part of the Charmin Relief Project, which provides a better bathroom experience anytime, anywhere, Charmin asked consumers to share stories of firehouse bathrooms with sub-par conditions or in need of relief. Since firehouses often serve as amore...
  • 2/10/14 10:00 am EST

    The Charmin Relief Project Helps Firehouses that Need Some TLC

    CINCINNATI--(BUSINESS WIRE)--As the next phase of The Charmin Relief Project, a program designed to bring consumers a better bathroom experience, no matter where they are, Charmin is bringing relief to America’s firefighters, brave women and men who put their behinds on the line, day in and day out, to keep their communities safe. Charmin wants to help this much loved, but often underfunded, group of public servants. “Charmin’s mission is to surprise and delightmore...
  • 1/14/14 12:00 pm EST

    Kenny G Teams Up with Charmin to Show that Soft Rocks!

    CINCINNATI--(BUSINESS WIRE)--Softness especially from toilet paper, should never be compromised. To highlight and celebrate America’s softest toilet paper, Charmin will transform the Hard Rock Cafe in Times Square, New York into the “Soft Rocks! Cafe.” The event showcases Charmin Ultra Soft, including the inspiration, creation, and technology behind Charmin’s most comforting design with new comfort cushions. “At Charmin we regularly speak with consumers to getmore...
  • 12/13/13 1:54 pm EST

    Photo/Video Opportunity

    TORONTO--(BUSINESS WIRE)--Join Jillian Harris as she unveils Charmin’s luxury pop-up washrooms at the Distillery Historic District’s outdoor Lowe's Toronto Christmas Market. Shoppers often go to great lengths to avoid dingy public restrooms but Charmin’s luxury pop-up offering banishes public washroom avoidance. The outdoor Christmas Market is in short supply of places to go, for Torontonians on-the-go, so this holiday season, Charmin has created amore...

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