Charmin Newsroom

Febreze and Charmin, Official Sponsors of the NFL, Help Tackle the Always-Anticipated Halftime Bathroom Break

Both Brands Help Ensure The True MVP of Your Home is Ready for Super Bowl LI Festivities


Monday, January 23, 2017 8:00 am EST



Public Company Information:

"As you fill your carts with snacks, streamers and everything in between, make sure you are Halftime Bathroom Break ready with Febreze and Charmin"

CINCINNATI--(BUSINESS WIRE)--Today, Febreze and Charmin, official sponsors of the NFL, kick off their “Halftime Bathroom Break” campaign to ensure that the most neglected “seat” in the house, gets the MVP love it deserves this Super Bowl LI.

While America has mastered the art of nacho towers and sharply ironed jerseys, they often ignore their bathroom – the one place where fans from both sides can feel at home during those precious few minutes between the halftime whistle and the halftime show. It’s the annual, often record-making phenomenon called the Halftime Bathroom Break. Yet, with all the traffic to the commode on Game Day, when it comes to Super Bowl party prep, fans are just not prepared. In fact, amongst those watching the big game, half of Americans spend little to no time at all prepping their bathroom prior to their Super Bowl party and a surprising 62% say they are likely to forget to buy bathroom supplies when planning their party1! Febreze and Charmin don’t want you to be that person this year.

Spreading the word that with a little party prep – including putting New Febreze with OdorClearTM technology and Charmin Ultra Strong on your game day shopping list – you can prevent a serious (and stinky) party foul. When the whistle blows, the Halftime Bathroom break ensues -- in fact, more toilets are flushed between the second and third quarter of the Super Bowl than any other time during the year2!

With author and lifestyle blogger, Katherine Schwarzenegger, and party-hosting NFL stars, Josh Norman and Emmanuel Sanders in tow, the brands are reminding shoppers to show a little love to the bathroom this year.  “As you fill your carts with snacks, streamers and everything in between, make sure you are Halftime Bathroom Break ready with Febreze and Charmin," said Schwarzenegger. “A good party host makes their guests feel at home in every room of the house."

Febreze smallSpaces can be placed in your bathroom before the game to continuously clean the air of the odors your guests leave behind – which is important because the Halftime Bathroom Break generates more odors in your home than there are blades of grass on all of the NFL fields in America combined! As for the care of your derrière, have Charmin Ultra Strong on hand so your guests don’t have to use as much but still leave the bathroom feeling clean.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air. Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

1. Based on a survey conducted online among a demographically representative sample of 1,025 U.S. adults (18 and older). ORC Intl’s Online CARAVAN Omnibus. 5-8 Jan. 2017.
2. Calder, Rich. "Toilet Bowl XLVI." New York Post. 09 Feb. 2012. Web. 13 Jan. 2017.


Citizen Relations
Becky Harding, 212-613-4914

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