Charmin Newsroom

Charmin® Hosts the First-Ever Toilet Bowl at Charmin Restrooms with NFL Football Great

Emmitt Smith Tosses Charmin Toilet Paper and Donates $10,000 to Special Olympics

Tuesday, December 12, 2017 7:57 am EST



Public Company Information:


Charmin is continuing their Charmin Restrooms celebration with Pro Football Hall of Famer Emmitt Smith

NEW YORK--(BUSINESS WIRE)--Charmin is continuing their Charmin Restrooms celebration in Times Square by bringing NFL football great known for sporting Charmin’s favorite number – Pro Football Hall of Famer and former #22 Emmitt Smith – to the first-ever Charmin Toilet Bowl.

Guests visiting Charmin Restrooms today will get two chances to play alongside this football legend in an epic toilet paper toss. Smith will be playing for Special Olympics, which will receive a $10,000 donation from Charmin.

“The number two also has a special place in my heart, so I couldn’t pass up the chance to roll with Charmin at the Charmin Toilet Bowl,” said NFL’s all-time rushing leader, Emmitt Smith. “Charmin Restrooms is a touchdown for every backside in New York City, and is the perfect timeout spot from the hustle of Times Square.”

This larger-than-life athlete will be “going for two” today and we want everyone to get in on the fun. The Charmin Toilet Bowl will be taking place at Charmin Restrooms from 10:00 a.m. to 11:00 a.m. EST.

Charmin Restrooms are free and feature 14 unforgettable and playful stalls designed to transport people to another place through immersive sights and sounds, and of course, the best toilet paper. In honor of this football great, there is even a football stadium stall that will make anyone feel like a pro when they go.

Charmin Restrooms will be open from December 6-24 at 1601 Broadway between 48th and 49th streets from 10:00 a.m. to 10:00 p.m. EST daily.

About Procter & Gamble (NYSE:PG)

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


For Procter & Gamble
Angie McAuliffe
Jessica Spano, 646-500-7654

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Charmin Restroom "Stadium Stall" (Photo: Business Wire)
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